UiTM Expert Directory

Prof. Wan Edura Binti Wan Rashid

Advancing knowledge at the intersection of Business Administration, Information Management, and Human Psychology.

Profesor

Universiti Teknologi MARA

Professional Summary

With over two decades of dedicated service at Universiti Teknologi MARA (UiTM) since January 2001, I have committed my career to academic excellence, student development, and institutional growth. My journey is rooted in a deep passion for understanding the mechanics of business intertwined with human behavior.

Currently serving as a Professor at the esteemed Institute of Business Excellence (IBE), with a permanent attachment to the Faculty of Business Management. This dual role allows me to bridge the gap between theoretical pedagogy and practical business excellence frameworks.

My unique interdisciplinary academic background—spanning Psychology, Information Management, and Business Administration—enables me to approach economic and management challenges from a uniquely holistic, human-centric perspective.

Areas of Expertise

Specializing in the intersection of economics, organizational behavior, and data management.

Economics & Business

Core expertise encompassing overarching economic principles and strategic business management methodologies.

Business Excellence

Developing and implementing frameworks that drive organizational performance, efficiency, and sustained success.

Information Management

Leveraging data, technological systems, and information flows to optimize business decision-making processes.

Human Sciences

Applying psychological principles to understand consumer behavior, employee motivation, and organizational dynamics.

Academic Journey

A timeline of educational milestones and academic service.

Professor

2001 – Present

Universiti Teknologi MARA (UiTM)

Institute of Business Excellence (IBE) &
Faculty of Business Management

Doctor of Philosophy (Ph.D.)

Business Administration

Universiti Islam Antarabangsa (IIUM)

Advanced research bridging theoretical business models with empirical administrative outcomes.

Master of Science

Information Management

Universiti Teknologi MARA (UiTM)

Shah Alam Branch. Focused on the strategic deployment of information systems within corporate frameworks.

Bachelor of Human Sciences

Psychology (Honours)

Universiti Islam Antarabangsa (IIUM)

Foundational studies in human behavior, cognitive processes, and organizational psychology.

Selected Publications

Recent scholarly contributions to the fields of business management and organizational behavior.

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Journal Article 2024

Integrating Information Systems in Strategic Decision Making: A Framework for Business Excellence

Wan Rashid, W. E., et al. — International Journal of Business Administration

Conference Paper 2023

Psychological Contracts in the Modern Workplace: Impacts on Employee Retention

Wan Rashid, W. E. — Asian Conference on Organizational Psychology

Book Chapter 2022

Economic Resilience in Emerging Markets: A Post-Pandemic Analysis

Wan Rashid, W. E. in Advances in Global Economics